LOVE FOR THE LATTE BREWS AMONG NORTHERN IRISH COFFEE DRINKERS WITH AN AVERAGE INTAKE OF 3 CUPS PER DAY
Frank and Honest named Northern Ireland’s favourite convenience store coffee
With the coffee you’re carrying saying as much about you as the trainers you’re wearing, latest research* puts Northern Irish preferences under the microscope as the latte is crowned Northern Ireland’s favourite type of coffee.
The findings revealed that more than 28% of respondents pick the milky hot latte, with Cappuccino and Americano both following behind at 17% each. The research was commissioned by Musgrave, Ireland’s leading food retail, wholesale and foodservice company and parent of the Frank and Honest coffee brand, which came out as Northern Ireland’s favourite convenience store coffee.
On average, coffee drinkers are consuming three coffees per day, with 13% claiming to have five or more per day – with a third of respondents risking a sleepless night and enjoying a coffee past 6pm.
With the seemingly ever-expanding coffee menu across establishments, a major trend amongst consumers is personalisation, with a third adding flavours, and 54% of those satisfying their sweet tooth with a pump of caramel syrup.
Whether it’s oat, soya or coconut, the alternative milk trends also continue to froth to the top as 1 in 4 will now opt for non-dairy milk, rising to 30% with those aged 18-34 years old.
The results also showed that even though Northern Ireland gets on average 180 days of rain per year, a third of the population drink an iced coffee every week, with one in seven opting for the cool drink no matter the weather.
Sales of the icy beverage are being driven by the Gen Z and younger millennial market with 18–34-year-olds purchasing yet conversely over half of those aged 45+ have never and don’t intend to drink iced coffee.
Desi Derby, Director of Marketing at Musgrave said: “Coffee trends are ever- changing and evolving as more options and alternatives get added to the menu. We have noticed corresponding trends across our stores with syrups being chosen daily, and there has been a clear uptake in iced coffee preferences year-round in many of our stores; we look forward to rolling out the cool alternatives in even more stores soon.
“We’re delighted that Frank and Honest has been crowned Northern Ireland’s favourite convenience store coffee. Not only is it a great tasting coffee, but it also has an environmental pledge at its heart not least with fully compostable cups and lids. We’re committed to providing the injection of caffeine the region needs; in whatever brew they prefer.”
To celebrate the findings, Musgrave teamed up with local personality and radio presenter Melissa Riddell who hit the streets of Belfast with a giant love wall, filled with handwritten notes from the public declaring their love for the perfect cup of Frank and Honest coffee. Frank and Honest Coffee is available exclusively at participating SuperValu, Centra and Mace stores.